Legal

Privacy Policy

Last Updated: April 2026

FOXSMURFS GAMING SERVICES LTD understands the importance of privacy and that you also personally care about how your personal data is used.

We respect and value the privacy of everyone who visits our website, foxsmurfs.com.

Our website will only collect and use personal data in ways that are described in our “Privacy Policy“, in a way that is consistent with our responsibilities and your rights as a consumer within the law.

Please read this Privacy Policy cautiously and thoroughly to ensure that you fully understand it.

Your acceptance of this Privacy Policy is deemed to take place upon your first use of our website.

If you do not accept and agree with this Privacy Policy, you must leave our website instantly.

More simply put
We care about your privacy and explain here what data we collect, why we collect it, and how we protect it.

In this Policy the following terms shall have the following meanings:

“Account” – an account required to access and/or use specific sections and features of our website;

“Cookie” – a small text file placed on your computer or device by our website when you visit specific sections of our website and/or when you use certain features of our website. Details of the Cookies used by our website are set out in Part 14, below; and

“Cookie Law” – means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and applicable UK data protection laws.

More simply put
This section explains the key words used in the policy so everything is easier to understand.

Our website is owned and operated by FOXSMURFS GAMING SERVICES LTD, a company registered in the United Kingdom.

The administrator of the website ("The Service Provider") is:

Company Registration Number:
16299896
Office Address:
71 – 75 Shelton St, London WC2H 9JQ, United Kingdom
Email address:
Official Discord:
More simply put
This section shows who operates the website and how you can contact us.

This Privacy Policy applies only to your use of our website. Our website may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

More simply put
This policy covers Foxsmurfs only. If you click outside links, their privacy rules apply instead of ours.

Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) and the UK GDPR as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

More simply put
Personal data means information that can identify you directly or indirectly.

Under the GDPR, you have the following rights, which we will always uphold:

5.1 The right to be informed about our collection and use of your personal data.

5.2 The right to access the personal data we hold about you.

5.3 The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete.

5.4 The right to be forgotten.

5.5 The right to restrict the processing of your personal data.

5.6 The right to object to us using your personal data for a particular reason.

5.7 The right to data portability.

5.8 Rights relating to automated decision-making and profiling. We do not use your personal data in this way.

For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details in Part 15.

Further information about your rights can also be obtained from the Information Commissioner’s Office (ICO) in the UK or your local Citizens Advice Bureau.

If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office or directly to our support team.

More simply put
You have rights over your data, including seeing it, correcting it, deleting it, or objecting to how it is used.

Depending upon your use of our website, we may collect some or all of the following personal and non-personal data:

  • Name
  • Email address
  • Payment information (handled securely by our payment processors)
  • IP address
  • Age
  • Country
  • Languages
  • Discord Username / ID (if provided for order delivery or support)
More simply put
We collect only the information needed to run the website, process orders, support you, and protect against fraud.

Under the GDPR, we must always have a lawful basis for using personal data. This may be because the data is necessary for our performance of a contract with you, because you have consented to our use of your personal data, or because it is in our legitimate business interests to use it.

Your personal data may be used for one of the following purposes:

  • Providing and managing your Account.
  • Providing and managing your access to our website.
  • Personalising and tailoring your experience on our website.
  • Supplying our digital products and services to you.
  • Personalising and tailoring our products and services for you.
  • Communicating with you.
  • Supplying you with information by e-mail that you have opted-in to.

With your permission and where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by e-mail with information, news, and offers on our products and services.

More simply put
We use your data to run your account, deliver your order, support you, improve the website, and only send marketing if legally allowed.

We will not keep your personal data for any longer than is necessary considering the purpose for which it was collected. Your personal data will therefore be kept for the following periods:

  • Account Information (Email, Name): removed if a consumer doesn’t log into their account for 5 years from their last activity.
  • Order and Payment Information: kept for accounting, tax, and legal compliance purposes for up to 6 years after the transaction.
  • IP Address: stored for up to 1 year after the service is complete, unless required for ongoing fraud prevention.
  • Support Logs (Discord/Email): kept for up to 2 years to ensure warranty compliance and customer support history.
More simply put
We keep your data only as long as needed for legal, support, fraud prevention, and account purposes.

We may share your data with external third parties, as detailed below in Part 10, that are based outside of the UK or EEA.

The following safeguard is applied to such transfers: We will only store or transfer your personal data to countries that the European Commission or the UK Government has deemed to provide an adequate level of personal data protection.

More simply put
If your data is transferred internationally, we aim to use only places with acceptable legal protections.

We may sometimes contract with third parties to supply certain services. These may include payment processing, delivery, fraud prevention, and marketing. In some cases, those third parties may require access to some or all of your personal data that we hold.

Advertising & Analytics: We may use services like Google Analytics, Google Ads, and Facebook Pixel to understand how Users interact with our Website and to serve relevant advertising.

Handling Payments: Payment processing services enable this Website to process payments by credit/debit card, cryptocurrency, or other means.

Displaying Content & Fonts: We may use services like Google Fonts to incorporate web content.

Interaction with Support Platforms: We use external platforms (such as Discord and live chat widgets) to provide customer support.

Selling Goods and Services Online: The Personal Data collected is used to provide the User with digital services or to sell goods, including payment and digital delivery.

If any of your personal data is required by a third party, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law.

More simply put
We only share data when needed for payments, analytics, delivery, support, or legal reasons—and we try to keep it secure.

11.1 In addition to your rights under the GDPR, when you submit personal data via our website, you may be given options to restrict our use of your personal data. In particular, we aim to give you strong controls on our use of your data for direct marketing purposes.

11.2 You may also wish to sign up to preference services operating in the UK, such as the TPS, CTPS, and MPS.

More simply put
You can control how we use your data, especially for marketing communications.

You may access our website without providing any personal data at all. However, to use all features and functions available on our website (such as purchasing a digital product), you may be required to submit or allow for the collection of certain data necessary for order fulfillment and fraud prevention.

You may restrict our use of Cookies. For more information, see Part 14.

More simply put
You can browse without giving us much information, but ordering products requires some data so we can complete your purchase safely.

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it. This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email address shown in Part 15.

Normally, there is no charge for a subject access request. However, if your request is manifestly unfounded or excessive, a fee may be charged to cover administrative costs.

We will respond to your subject access request within 21 days and, in any case, not more than one month of receiving it. In some cases, if your request is more complex, more time may be required up to a maximum of two months.

More simply put
You can ask us what data we have about you, and we will respond within the legally required time.

Our Website may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by us and are used only by us.

We use Cookies to facilitate and improve your experience of our website and to provide and improve our services and products.

By using our website you may also receive certain third-party Cookies on your computer or device. Third-party Cookies are used on our website for advertising, payment processing, and analytics services.

Website analytics refers to a set of tools used to collect and analyze usage statistics, enabling us to better understand how people use our website.

More simply put
We use cookies to improve the website, understand how people use it, and support payments, analytics, and ads.

To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details:

Email address: contact@foxsmurfs.com

Official Discord: https://discord.gg/PWY3XcS59w

Postal Address: 71 – 75 Shelton St, London WC2H 9JQ, United Kingdom

More simply put
If you have any privacy-related questions or requests, contact us using the details above.

We may change this Privacy Policy from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.

Any changes will be immediately posted on our website and you will be deemed to have accepted the terms of the Privacy Policy on your first use of our website following the alterations. We recommend that you check this page regularly to keep up-to-date.

More simply put
We may update this policy when needed. If you keep using the website after updates, the new version applies.
For User service inquiries or disputes, You may contact us by email at contact@foxsmurfs.com